In our lifetime, we’ve seen society progress from snail mail to e-mail, from photo albums to Facebook and Instagram, and from face to face interaction to digital and detached. Sure, these social media forums have made it easier for us to keep in touch with our friends and loved ones around the world, and for this purpose they have had their benefits. But with rapidly advancing technology and communication tools has come a loss of the simple gesture- the hand written thank you card, the love letter, and eventually we fear, the traditional art of writing.
So many print magazines and newspapers are slowly being phased out with the rise of online publications. Soon we won’t enjoy our morning coffee while physically holding that crisp black and white paper we have relied on to stay in touch with the world all our lives; we will read it on a tablet or a screen. (Some people already do!) Similarly, for many it now suffices to send a quick effortless e-mail thanking a friend after they’ve taken the trouble to host a lovely party. But how nice is that feeling of receiving a pretty envelope in the mail with your name hand-written on it? There’s just something more meaningful about a hand written note, it lends a personal touch.
To us, keeping the art of writing alive is essential. We value taking the time to send a hand-written note to make someone feel special, or really understand your appreciation. Let’s bring back the art of writing by putting our personal touch on all of life’s important moments and milestones!