One thing we’ve been noticing lately is that we’re not the only ones obsessed with customization. Personalized goods have taken over the world, whether it be in the fashion world, personalized or engraved electronics or home good like linens and stationery, the consumers have spoken- custom is cool. (Which is awesome news for us!) There’s something sort of chic about owning something with your own name printed on it, the concept of something being singularly customized for you, rather than a mass-produced piece for the masses. That extra little personalized touch sets you apart from the crowd. Monogramming also gives a sense of timelessness to an item, like you have an excuse to wear it or use it a few years longer.
The “OG” of the monogrammed necklace, Carrie Bradshaw made customization cool again in Sex and the City, the classic gold “Carrie” necklace becoming an iconic part of her infamous wardrobe, and even a meaningful omen about her future in one particular instance when she loses it. That’s the thing about a customized piece- it naturally holds more sentimental value. It’s yours and yours alone, and some people place a lot of superstition and meaning on these pieces.
For a few years now, celebs have been rocking customized designer bags, to the point that unless Gucci, Givenchy or Burberry has designed you a custom purse, you just haven’t made it to true celebrity status! These are a symbol of fame and a sort of a badge of honour for any celebrity or fashionista lucky enough to be able to afford (or be given) one of these covetable bags. This trend has now trickled down to the mainstream consumer too, and many more mid-range vendors are hopping on board to offer more customizable designs based on colour or pattern preference, monogramming and so forth. It used to be that the chicest labels offered a handful of options per collection, with little to no wiggle room on design. (Kind of like your annoying but favourite Italian restaurant- “No substitutions, please.”) It seems that even high end retailers have shifted their mentality to adapt to the increasing desire for originality by consumers. People are still following trends, but they want to be able to customize them to their own particular style and taste. We see this as a positive thing; the world embracing and encouraging individuality.
Burberry really jumped on this trend last year, when they doled out customized blanket scarves to a collection of fashion’s elite to traipse around in during fashion week. (Talk about good marketing.) Oh… to be on that list.
We are obsessed with local brand KIP Sleepwear and their cozy classic Egyptian cotton PJ’s. The best part? They do custom monogramming!
Despite this kind of being a recycled trend, the younger generation of millennials are embracing it FULL FORCE. Supermodel Gigi Hadid and her clan (which include the likes of Taylor Swift, Kendall Jenner and her equally genetically blessed sister Bella) rarely leave the house without a chic customized accessory or clothing item.
Even the world of electronics has jumped on the bandwagon. Apple for instance never misses a chance for an upsell, offering customization for all their gadgets, which makes a particularly nice extra touch if you’re giving it as a gift. If you don’t want to customize the device, you can always treat yourself to a customized case for it! There’s pretty much nothing you can’t personalize anymore.
And then, there’s stationery. Not to toot our own horns or anything, but we’re kind of the “OG’s” of customization. People were hand-writing letters to loved ones on customized stationery long before the invention of computers and e-mail. Customized stamps were used to seal letters before that icky lick-able sticker on your envelope came into play. This being said, monogramming is nothing new. In fact, your grandparents no doubt had a set of monogrammed luggage, and your great grandmother probably stitched your great grandfather’s initials into his pocket handkerchief and other belongings. This is just another example of how century old trends and traditions continue to resurface, always in new and interesting ways, particularly with technology to make all kinds of customization more available and accessible.